Ymir Report #1 — Open startup

publishedover 2 years ago
1 min read

Heya friend!

Carl here. You signed up to receive updates about Ymir, the WordPress serverless DevOps platform that I’m building.


Trying to get back in the beat of things. I mixed coding and marketing this week, but I plan on trying to do a more regular coding/marketing cycle. We'll see how it works out in practice!

Jon's journey with Bannerbear really inspired me, so I'm emulating a bit of what he did with this newsletter.


Small product updates this week. Mostly around the Ymir CLI except for the new open dashboard on the marketing site.

  • Improved WP-CLI usage — Doing WP-CLI commands was awkward. I didn't know you could do double dashes (--) to pass a secondary command. So with this change, you'll be more easily able to run WP-CLI commands on your environment.
  • CLI out of date warning — The Ymir CLI is the primary way to use Ymir. I expect things to evolve pretty quickly at first. So I wanted to put it in a gentle nudge when you're using an out-of-date version.
  • Open dashboard — Released the first version of the open dashboard on the marketing site.


The open dashboard is an important aspect of my marketing. I always admired companies like Buffer who tried to be as transparent as possible. It's something I'm striving to do with the dashboard and this newsletter.

I also always wanted to support causes with the company I'd build. That's why I joined Stripe Climate from day 1. I'm hoping to increase that contribution over time and support other initiatives. For example, I'd like to sponsor WordPress core developers who don't get paid by their work to contribute to the project.


You can always view Ymir's up-to-date business metrics at ymirapp.com/open. They're updated every 10 minutes.

I have 3 customers! That's two more than expected considering I was my first customer lol. I think that's pretty amazing all things considered. I expected to still be at 1 when I sent this email.

I'm still not sure how I'll get to 10, but that's part of the journey. Whatever happens, I'm pretty excited to share it with you.

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